According to the top professionals in home staging, 3 Pea's Property Styling – six months, this is roughly equivalent to the time that a salesperson has to hit a buyer with a first impression that elicits an offer stimulating – and no one knows how to visually hide this first breathtaking first impression in a time as pierced as that of director Jo Powell.
"The style of the properties is the means by which the sale of a house turns into a sale of a house," says Powell.
"This is a significant transition because if real estate purchases are typically characterized by an aspect of financial analysis, the emotions of the buyer also play, even when the purchase of an investment property. "
Powell breaks down the goal of styling for sale; to enhance the presentation of a property and identify the best assets, while mitigating the impact of any element considered less favorable.
She not only adds what the house may look like, but how it can work,
"It offers the opportunity to respond to any buyer's concerns about problems such as delicate floor plans, dead spaces, unusually shaped rooms, as well as size and type. furniture that a space can accommodate, "she says. to explain why it is important to do things right.
"A well-executed style will expand the attractiveness of any property to include a maximum number of market segments, which will increase the number of potential buyers," she reveals. In this way, the competition for purchases is increased, which results in an increase in the selling price and a faster reconciliation rate, which means a reduction in the number of days the sellers hang around for the property in the market.
Creating an emotional bond
It's about taking advantage of the emotion of a buyer and helping them make a connection with the property in the short term, the time it takes them to walk, brain in motion.
"The style of the properties appeals to these emotions and answers the following questions: Will this property offer the lifestyle I want to live? Will this property attract reliable tenants? Will the property be easy to sell when the time comes? And will he appreciate while I own? Powell offers, saying that the professional style should lead the buyer to nod to each of these concerns.
It is equally important to be able to slow down the buyer throughout the inspection process, guide him through a predetermined path and allow him to interact with the agent, as well as the Property style for the marketing campaign.
"It's vital, because it's these images that lead a prospective buyer to physically inspect the property, and very few purchases are made without physical inspection," she reveals.
However, Powell also reminds us how much the valuation of properties may not be effective.
She asserts that, even though a "big" style can achieve "value-adding" objectives, such as attracting more attention to the strengths of a real estate property, the "Good style" is more decorative and does not necessarily allow a buyer to consider how a space will benefit them. But then there is the "bad".
"The" bad "style is like wearing the latest fashion, even if it does not fit your body, it does not look attractive and does not create an ambitious aesthetic," says Powell.
She points out that the sale of a property can significantly improve a seller's financial situation, but it is also one of the most important transactions he will make.
"Combine all this with the fact that you have a chance to get the most out of the sales process and you begin to understand why this process is so stressful for most people – there is a lot at stake," says Powell.
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