Seven proven strategies to increase the rent on your property

This is a dilemma every homeowner faces at a given moment: when and to what extent should you raise your rent?

You may be worried about raising the rent too much and chasing your big tenants, knowing that you will never be able to get property mogul status if you continue to rent your property for extremely advantageous rent.

Here are seven proven strategies to improve your rental yield, which you can apply to your entire property portfolio. Of course, this advice is general and does not directly replace your property manager or investment advisor, who should be able to guide you on details such as market rent for the area and what local tenants are looking for.

1. Few and often
The most effective way to keep your good tenants and keep your rental return up is to slightly increase the rent every six or 12 months, depending on the law in your state.

If you do not increase the rent for several years, then hit your tenants with a rise of $ 50 a week, they will naturally be upset and you may find your next call with them as soon as you receive them. "Notice of departure"!

Instead, try adding $ 5 or $ 10 a week to the rental amount at a time. Each of these small incremental increases will be affordable for your tenants, which means they will be less likely to leave the ship and leave you with a vacant property than it will cost you to keep while you find new tenants .

2. Know what tenants want
As an owner, it is easy to get caught and spend the money needed to improve your property. If you do not know what tenants are looking for, you may not be able to deal with it.

You could spend thousands of dollars to repaint or install a dishwasher, while an air conditioner could have made the property much more attractive to potential renters at a lower half price.

Ask your real estate administrator to share your comments on the essential elements of the tenant checklist. And if you can not offer one, such as off-street parking (which you can not build from scratch), you may be able to compensate for this with another coveted feature, such as solar panels to reduce their energy consumption. 39; energy. costs.

3. Consider allowing poached mutts
While some state laws now prohibit discrimination against tenants who own a pet, many landlords still prefer that their investment properties be occupied by humans alone.

If you are willing to allow pets on your property, your goodwill could see you gaining additional rent from a grateful pet owner. Most tenants with pets will apply armed references from previous owners, so you'll know they're responsible for limiting the damage their pets cause to the property. You may even be able to include a clause in the rental agreement covering damage caused by pets or ask for a slightly larger bail amount on a case-by-case basis.

4. Restyle the property
It does not have to be a very expensive renovation with all the bells and whistles: improvements as minimal as a new coat of paint or new door handles on the kitchen cabinets could suffice to attract more tenants and increase your asking rent.

Make your money to make sure that the investment will be profitable and consider talking to your accountant to make sure you understand what is tax deductible, as this may inform your renovation choices.

You can bring a myriad of minor tweaks that will give the property a new lease of life: think of new sparkling faucets, add a second air conditioning unit to the master bedroom, or tear up the old carpet and shine the planks underneath. Many small jobs can even be done yourself, thus avoiding you having to pay extra to appeal to a traditional company. The rooms to which the tenants are the most attentive are the bathroom and the kitchen. Your time and money are better spent in these areas.

5. Add a single selling point
Consult the lists of rentals in the area. How many have outdoor entertainment spaces, ducted air-conditioning systems, or solar panels? It is good to consider adding something to the property that sets it apart from others, which will allow you to justify its rental cost a little higher than that of similar properties nearby.

What you choose to add will depend on the location and your target tenant of course, but remember that by improving what you have to offer, you could actually start attracting a brand new demographic group, one that has more pocket money. splash out on the rent. For example, professional couples are likely looking for an outdoor eating area, families will be impressed by a secure garden offering safe, flat surfaces for kids, and eco-lovers will be seduced by the food options. sustainable.

6. Stay informed about changes in the region
Has a new shopping center, highway or swimming pool recently been built near the property? What about beautiful local schools, nurseries and parks?

Do not forget to mention them at the next announcement of your vacant property to attract the attention of the highest paid tenants. Improvements to services and infrastructure can also increase the median numbers in the suburbs, which you can then use to increase your rent. And the best part is that, unlike the renovation, it will not cost you a cent!

If you find that your tenants are running away at the end of their lease, it may be bad customer service, not rent, that makes them pack their bags

7. Audit your Real Estate Administrator
Real estate managers play an important role in the success of your rental portfolio, ranging from how they handle tenant repair claims to sound advice on rent increases.

If you find that your tenants are running away at the end of their lease, it may be the bad customer service they receive, not the rent, that sends them. Many tenants are willing to pay a few extra dollars a week for a real estate administrator who deals with problems quickly and communicates effectively with them. So it may be time to evaluate if the one you used gives you the best possible chance of getting paid. rent premium.

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