The real estate management model has not undergone a major change for decades – and for Mark Trowell, CEO of yabonza Property Management, this is not enough. Founded in 2016, Yabonza was born from Trowell's personal experience with inadequate property management.
"I had a property in the UK and the manager told me that there were some problems with my tenant," says Trowell. "He claimed that they were fixing the problem, but with a bit of digging on my part, I realized that the tenants were about to make a runner – which is exactly what who has passed! "
As this experience left him with a bitter taste, Trowell realized that there must be a better way to address his concerns and those of others as owners. "Yabonza was born from a desire for increased transparency and communication," says Trowell. "Given the easy access to technology that we have today, there was no reason for property managers to need to work with such a fragmented legacy model."
Times change, roles change
One of the other key objectives that Trowell had at the beginning of his activity in yabonza was to change the perception of the property manager as a "general solution".
Rather, according to Trowell, the property manager should play a more global role: looking for ways to actively improve the assets of his clients. This should include suggestions for proactive repairs and replacements, offsetting depreciation and, ultimately, maximizing the results for the homeowner and the renter.
"But it's hard to do that if you spend the day on the road and make repairs that are best done by specialists," says Trowell.
As a result, the yabonza online platform allows tenants and homeowners to make contacts more easily via this platform. Repairs and maintenance can be done faster through outsourcing to trusted vendors, while homeowners have a complete overview of the status of their property portfolio.
"We have already seen similar platform-based approaches in other industries, particularly in transportation," Trowell said.
"But it's the first of its kind in the real estate industry."
A platform for future change
The yabonza platform is already an important step forward in real estate management by enabling investors to have a single point of contact for their portfolio, wherever they are in Australia.
This entails considerable cost savings, with yabonza only applying 3.9% of fixed costs to property managers, about half of the industry's standards. However, Trowell has the ambition to see even more changes in the future.
"The Internet of Things offers many possibilities," says Trowell.
"It allows for better monitoring of individual items such as appliances or smoke detectors, instead of just relying on periodic checks."
Ultimately, Trowell argues, this is an industry that should keep pace with technology – and he plans to be at the cutting edge of technology.
"We want a better relationship and better results for the landlord and the tenant," said Trowell. "It's just about using the tools effectively."
Asking Trowell what exactly is the difference between yabonza, he pointed out: –
Asset Managers: Our wealth managers examine the return on investment of the property. You have a dedicated point of contact in your wallet, across Australia. No need to manage multiple property managers and all these papers!
Operations Team: The operations team performs daily management duties. Yabonza also offers landlords rent payments on the same day, all for the low lump sum of 3.9%.
The yabonza platform: The Owner and Tenant platform supports administrative, accounting and communication tasks. You can also view the status of your portfolio at a glance.
Experts and Local Partners: Our experts and local partners are our eyes and ears in the field. They are specialists in their field.
YOU WANT TO KNOW MORE?
Yabonza is a team of banking, technology and real estate professionals who wanted to manage their property well. That's why they built a full-service national service
Residential real estate agency using technology to more effectively manage a real estate portfolio. To find out more, contact them today via their website or by phone: 1300 798 030
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