In the digital age, when buyers usually first look for a new home or investment online, your property obviously needs to make a strong first visual impression.
As a seller, you want the property you want to unload to look perfect and appeal to as many potential buyers as possible.
Think of your house as a model. Professional models who sell products usually need help to look as good as promotional material: work on their hair and makeup, style and lighting make all the difference. The same goes for your real estate asset – and that's where the ownership style comes in.
"The style of the goods involves elements of maintenance and style, including the installation of furniture and accessories, in order to best present your property before it is put on the market", explains Naomi Findlay, renovation expert and founder of the International Home Staging Institute.
"It's not an interior design, nor a large-scale renovation for a fortune or a house turnaround. It's all about return on investment. Data collected from a large Australian real estate valuation company showed that in 2016, for every dollar invested in the development of the homeowner, the owner of the building was receiving an average yield of 20 dollars. "
In fact, it is estimated that floor properties push average sales prices up by 10%. How does the property style offer this type of advantage?
1. The staging creates the fairy tale
"Habitat enhancement helps to create an image of the lifestyle that the property will offer to the buyer," Findlay says.
"This will emotionally connect the buyer to the property – a benefit in all stages of the property cycle."
Many potential buyers are struggling to look at an empty space and visualize how the property would work for them, while a stylish property can give a boost to their creativity.
"When properly furnished, the rooms look bigger, warmer and more functional. Home staging can also create rooms in rooms in open spaces, "says Findlay.
It is important to know the demographic group you want to meet, as well as your expectations, given the location and the price range. Professional stylists will look to collaborate with the agent to determine your target market and staging the house accordingly.
"The style of the properties is not an interior design, it is not a renovation in depth … it's all about first and foremost a return on investment "
2. It has an easily marketable façade
The style of the properties does not only make a house look good; it also makes it easy to feel in space.
"A house on stage that looks good, with little or no obvious maintenance and routine repairs, gives the image of a property well maintained and maintained," Findlay says.
You also do not need luxury items to convey an elegant style – less is better when it comes to styling the property.
"Simple, inexpensive and tidy items can have an incredible effect. It's important that the house steal the show, not the furniture, but simply to highlight and accentuate the property, "says Findlay.
3. This improves the perception of value
Many buyers will not want to take care of renovating or repairing a place that looks dilapidated and in need of maintenance; they are therefore more likely to take a closer look at a property they consider a property in which they can move quickly.
"Selling real estate is a matter of perceived value to the buyer," says Cheryl Bedford, founder and CEO of Majestic Home Styling. "About 80% of buyers will pay a higher price for a property that is elegantly presented and requires no work."
For an agent, this also makes the home a lot easier and faster to sell. The style of the properties has a significant effect on comparing your home with other properties in your area. Among a group of similarly priced properties, the stylish home presents a benefit simply because it seems more valuable.
4. It attracts a large audience
Most buyers, whether they go personally for an inspection or for the "shopping" of an online house, are able to appreciate the beauty of a well-styled property. You want to arouse the interest of buyers beyond those of the neighborhood in order to get the best deal possible.
"A staged house attracts a large audience, which often leads to multiple offers. As a result, the owner receives the maximum selling price, "says Bedford.
"The basics of the style of a property are to create a beautiful space that shows the lifestyle that most buyers in the area are looking for."
5. He keeps the buyers hooked
Every inspection is an opportunity for the seller to make a good impression on a potential buyer. Every additional minute spent looking at the property adds to the possibility that a transaction can be completed.
"You have about 30 seconds to connect the home buyer. When they walk through the front door, you want the buyer to immediately have the emotional connection, says Bedford.
"Buyers want to see more with every room they enter. If you do not create this effect, they will perform a quick procedure and enter and exit in five minutes. "
Online, the goal is to prevent internet users from scrolling through your list, so you should also take advantage of your home style by having yourself photographed by professionals. In this way, you can advertise your house in the best possible light!
The key to styling works for you is to keep an eye on the details and understand what a buyer would want to see if he was walking home. If you choose to do DIY, it is essential to master the design elements and layout of the pieces. If it's not your forte, hiring a professional styling expert could pay dividends; they are able to look at the spaces of your property with an objective eye and quickly optimize its best features, while minimizing its flaws.
In the current real estate climate, characterized by the decline of many real estate markets across the country, buyers often have a lot of choices and pressure tactics. By dedicating your time and money to the style of your property, you may have a considerable advantage over the competition, even if your property may not have been the best option in the neighborhood.
WHEN STAGING GIVES A 500,000 USD OVERVIEW
BEFORE
Work on this open-water beachfront property in Rozelle, New South Wales, highlights the best that stylized styles can do.
"We look at trends and create individual style solutions from them, and to make sure buyers feel a visual aesthetic connection, no property is the same," says Rachel Sillato, creative director at IStyle Property Styling.
"We want the buyers to see each other in the space, the same goes for them and their future in the property."
With this Rozelle property, the IStyle team first evaluated their work, it was a beautiful panoramic view of the harbor. They looked for elements of design that would accentuate the link with nature.
"The visual connection to water lent itself to a soothing palette of natural colors, textured wood and tortoiseshell accessories," says Sillato. "Monochrome tones and touches of green have been associated with the apartment's outlook on lush gardens and the Balmain Peninsula."
The final result of the style is a resort-like property, promoting a relaxed lifestyle and a tranquil atmosphere that effectively complements the surroundings. As a result, the staged house sold for more than $ 500,000 above the reserve price.
AFTER
"In a less active market, it is essential to improve the presentation of your property – highlighting its potential, not only in appearance but also in operation," advises Sillato.
"It is important to carefully select the essential pieces to appeal to a wider population, as well as the furniture scale. This plays a key role in giving a home a large impression while improving its functionality. "
